Brand Guidelines

2024
A guide to using the ORR brand
Icon version is used wherever long version would not be recognizable because of size or where icon version is visually more appealing.

Example: Social Media Profile Icons
Here are some of examples of wrong logo treatments. Please always make sure you’re following rules from this guide.

Wrong

Not enough contrast between background and logo

Wrong

The logo proportions should be kept intact

Wrong

The logo should not be rotated

Wrong

The logo should have enough space around it

Typography

Montserrat is a geometric sans-serif typeface, inspired by the traditional street signage found in the Montserrat neighborhood of Buenos Aires. Designed by Julieta Ulanovsky, it was created to preserve the typographic heritage of this specific area. The font features clean, crisp lines and a modern feel, making it highly versatile for both print and digital applications. Montserrat offers a variety of weights and styles, allowing for a wide range of uses, from bold headlines to readable body text. Its characteristically neat appearance and excellent legibility make it a popular choice for designers aiming for a contemporary, urban aesthetic.

Regular

Semibold

Extra Bold

Colors

Primary Colors

Blue

HEX:

RGB:

CMYK:

#0E4B96

RGB (14, 75, 150)

C 53% M 29% Y 0% K 41%

Stone

HEX:

RGB:

CMYK:

#F7F7F5

RGB (247, 247, 245)

C 0% M 0% Y 0% K 0%

White

HEX:

RGB:

CMYK:

#FFFFFF

RGB (255, 255, 255)

C 0% M 0% Y 0% K 0%

Secondary Colors

Navy Blue

HEX:

RGB:

CMYK:

#0B2A51

RGB (11, 42, 81)

C 27% M 15% Y 0% K 68%

Marigold

HEX:

RGB:

CMYK:

#FFB900

RGB (225, 185, 0)

C 0% M 2% Y 100% K 0%

Bright Blue

HEX:

RGB:

CMYK:

#075BC3

RGB (7, 91, 195)

C 74% M 41% Y 0% K 24%

Slate Gray

HEX:

RGB:

CMYK:

#393B3E

RGB (57, 59, 62)

C 2% M 1% Y 0% K 76%

Cloud Blue

HEX:

RGB:

CMYK:

#EDF2FA

RGB (237, 242, 250)

C 5% M 3% Y 0% K 2%

Illustrations

Hand-drawn illustrations that depict the occupation of the model, overlayed on top of the Marigold brand color. Use pleasant, smiling models who are looking at the camera.

Photography

Bright, Clean, Minimal Photography. Models should be facing the camera and smiling. User Blue and Marigold brand colors when possible.

Icons

Versatile and easily adaptable, these Flat icons fit seamlessly into different design contexts, making them a staple in contemporary digital interfaces.

Downloads

All your digital download needs can be found right here

Orr Logos

Orr Logo Blue Knockout
Orr Logo White Knockout
Orr Logo Blue Circle
Orr Logo White Circle